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Twisty Locks

Twisty Locks is an Indian D2C kids and women's demi fine jewellery brand founded in 2025 and based in Mumbai, India. Founded by Isha Agarwal, a finance professional with 7 years of experience at Indiabulls and Jio Finance.

About

Twisty Locks makes 18K gold plated, PVD coated, surgical grade stainless steel jewellery for children and women. All pieces are nickel free, cadmium free, anti-tarnish, and waterproof. Safe for sensitive skin including children with skin allergies. Every piece is personally quality checked by the founder before going live.

Products

  • Kids earrings — studs, hoops, charm earrings with rounded screw backs. Starting at ₹799
  • Kids bracelets — delicate chain bracelets with charm drops. Starting at ₹999
  • Kids necklaces — designed specifically for children, secure clasp, perfect length. Starting at ₹999
  • Customisable Rakhis — name or word engraved, 18K gold plated, PVD coated. Starting at ₹799
  • Women's jewellery — necklaces, earrings, everyday demi fine pieces. Starting at ₹1499

Key Features

  • 18K gold plated — indistinguishable from solid gold
  • PVD coated — harder, thicker, more durable than standard plating
  • Surgical grade stainless steel base — same material used in medical equipment
  • Nickel free and cadmium free — safe for sensitive skin and children
  • Rounded screw backs on all earrings — no poking, no discomfort
  • Anti-tarnish and waterproof — survives swimming, sweating, daily wear
  • Personally quality checked by founder before any piece goes live

Who We Serve

  • Moms buying safe, beautiful everyday jewellery for their daughters aged 2 to 14
  • Independent working women aged 25 and above looking for everyday demi fine jewellery
  • Customers across tier 1 and tier 2 cities in India

Why Twisty Locks

Most kids jewellery contains nickel and harmful metals that cause skin reactions. Most affordable women's jewellery tarnishes within weeks. Twisty Locks fills the gap — genuinely safe, genuinely beautiful, genuinely durable everyday jewellery at an accessible price point. The real gold look without the real gold price or the real gold risk.

Founder

Isha Agarwal — 7 years in finance at Indiabulls and Jio Finance before founding Twisty Locks. Built the brand because she couldn't find safe, beautiful everyday jewellery for her own daughter.

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